From his non-fiction book Travels (1988), in which he writes about his journeys around the world.
This is the history of the company’s logos:
Now the new ones that will take full effect in March are:
I think the 1976 one is probably the best one ever. The new logo has a peel effect of the D symbolizing the duality of the characters in the DC universe and also it will be interactive digitally on smart phones, tablets and on all the other unnecessary technology that exist today. I understand the need for a comic book company to compete and interest people in these new ways. Also I guess for future movies like The Dark Knight Rises (2012) and Man of Steel (2013), the change will happen there too. And to some degree it works.
I really like how the logo matches the colors of the superheroes on the comic books. It makes everything look sleek. The above pictures are mock ups, but if the final product looks like that, I think fans will like this change more quickly. Over the past year DC has revamped their entire company. They ended the numbering of all their comics and started back with all new #1 issues of Batman, Superman, Wonder Woman, Green Lantern and many others. This was a very bold move by DC and the audacity continues with their logo.
I prefer the 2005 logo, however even that one wasn’t loved by all. The main complaint of it, was that it looks like a logo of a toothpaste product. I’m still not completely on board for this change but if they continue to adapt the logo in these creative ways, I can see myself slowly warming up to it. In plain black and white, it looks slightly fresher than the old one and among their competition, the new logo holds up fairly well.